Seo powersuite 20175/28/2023 First, the Penguin algorithm is now part of the core algorithm (which has more than 200 signals at present, learn what they are at wsm.co/rank200). 2016, is the search engine’s first update in two years and differs from the previous version in two important ways. The new “real-time” Penguin, announced on the Google Webmaster Blog in Oct. For the unfamiliar, Google’s Penguin algorithm (introduced in April 2012) was designed to better catch sites spamming search results through a process of buying links or acquiring them through participation in link networks as a means to increase their search rankings. Google announced an update that will reduce the time sites owners (and SEOs) have to wait if they were negatively impacted by the Penguin algorithm. In the month’s Mastering Search column in Website Magazine, let’s take a closer look at some recent developments at Google, which greatly impact the digital industry and search engine optimization professionals, as well as how they approach marketing in the natural/organic results in 2017. The keyword research, link acquisition and content development practices employed by SEO professionals remain immensely important, of course, but influencing rank/position on search engines (specifically Google, which accounts for roughly 64 percent of core search traffic according to a 2016 Comscore report) will require a great deal more than that. Search engine optimization (SEO) is increasing in sophistication each and every day, and 2017 (now just a couple months away) stands to be the most complicated in the history of the practice.
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